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A fashion short film based on the subconscious side of the human affections.
- The film is about the subconscious side of the human affections. How does this film connect to fashion?
Usually, fashion is all about our external shell, how we appear, how we look to other people. Our idea instead is to take out our hidden side and show it in a shape of cinematic emotion, where our main character is fighting against her alter ego.
As the movie developed, also the dress does. From a tight look that constraint the actress in the beginning of the movie, slowly our character reaches her freedom, as well as the clothes, became light and soft.
- How does location play into the subconscious side of the human affections?
The location in our video is a middle-age castle based in North Italy. By itself a castle is like a fort, this metaphor; the castle represents the mood of our main character. When she finally manages to be herself, she runs away from the castle, in other terms the location work as a main element in the movie.
The film takes fashion full circle with the concept of what is real and not real, similar to the ALLEGORY OF THE CAVE by Plato …
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About the directors:
Ines von Bonhorst is a director, producer, and video artist. Her work includes documentaries, long and short films, experimental films and video art installations, worldwide. Yuri Pirondi work reflects a relationship between visual art and cinematic experience. He Follows a multidisciplinary and transversal artistic direction in which he collaborates with different artists.